Utilizing the Senses to Increase Census

75% of the emotions we generate are affected by our sense of smell. Next to sight, it is the most important sense we have. * Of all the senses, the sense of smell is the most potent trigger of memory.
* Reference: Martin Linstrom

Dining teams have the ability to enhance the familiar homemade atmosphere for residents, visitors, and families by purposefully engaging the senses of smell, sight, and taste.

Here are a few examples of Strategic’s proven techniques for utilizing the senses to grow census:

  • Fresh Bread Baking Program
    • Utilize a basic dough recipe
    • Create a variety of shapes
    • Carve freshly baked bread tableside

  • Utilize Fresh Herbs and Fresh Garlic
    • Avoid short-cuts, use fresh ingredients
    • Sautee herbs and garlic, allow the aroma to fill the dining room
  • Fresh, Home-made Baked Goods
    • Bake homemade cookies every afternoon
    • Bake freshly made muffins or sweet bread to start the day
    • Cinnamon is known to enhance memory and joyfulness

  • Combine Aromatics and Visuals – enhance the visual, aroma, and flavor…awaken the senses
    • Add a Smoking Gun to your culinary toolbox, where there is smoke, there is flavor
    • A handheld Smoking Gun produces cold smoke and infuses any kind of food or liquid.

Strategic brings the senses to life for your residents but introducing a variety of cooking techniques, use of fresh products, cooking from scratch, and continuous creative and innovative approaches to enhance the dining experience.

Schedule a conversation with us and learn how Strategic’s dining and hospitality support gives your community the edge when attracting new residents. Training, hands-on support, resources, and leadership can make a big difference!

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    The Smoking Gun

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